<p>The purpose of this study was to examine the influence of dynamic marketing abilities on market performance with mediating role of specialized marketing skills in the case of from medium and large manufacturing firms in Sidama region. The study employed quantitative approach with explanatory design. Using a multistage sampling technique, 154 firms from seven categories of industries were participated. From 154 firms, 368 employees were taken as actual respondents. Cross-sectional data was collected using a five points Likert scale items that were taken from previous sources and contextualized with the conditions in the Ethiopia. To make the data more convenient for further investigation, the study employed exploratory factor analysis (EFA).To unearth empirical connection between hypothesized constructs, investigators have used covariance based structural equation modeling (CB-SEM). The results revealed an encouraging influence of the dynamic marketing capabilities on marketing performance. Dynamic marketing capabilities have a strong stimulating outcome on specialized marketing capability. Specialized marketing capability have a remarkable influence on marketing performance. The outcome of the mediator effect analysis revealed a partial mediating role of the specialized marketing capability in the link between dynamic marketing capability and marketing performance. The overall outcome of the study accentuates significant contributions of the dynamic marketing capabilities, in isolation and in amalgamation with specialized marketing capabilities on marketing performance of the medium and large-scale manufacturing firms in Sidama region, Ethiopia. The study has provided important insights to academics, practitioners and policy makers.</p>