<p>Death is a difficult topic for contemporary Japan, where end-of-life care is primarily related to medical death. Social media platforms allow difficult discussions to be openly discussed, influencing public communication and perceptions of “good death.” We thus examined Twitter/X data to understand contemporary death in Japan. Based on +100,000 Tweets about “peaceful death”, we constructed a random sample of 10,000 Tweets, summarized them with automatic methods, chose 100 average random Tweets and examined their user profiles. After identifying bots in this sample, we constructed and analyzed a second sample aiming to reduce the number of bots. We found that conversations of peaceful death are commercialized by humans in combination with bots. While there are some topics and biases that seem to be pushed by bots, a peaceful death for humans involves the absence of pain and the satisfaction of needs beyond medical procedures. The implications for different sectors of Japanese society and for the management of social media amid new technologies are discussed.</p>