<p>This paper explores the value reconstruction path of traditional culture in rural governance and uses partial least squares structural equation model (PLS-SEM) and chain mediation effect model for empirical analysis. The study finds that traditional cultural inheritance significantly improves the effectiveness of rural governance, among which cultural identity plays a key mediating role in stimulating residents to participate in rural revitalization, revealing the psychological and behavioral mechanisms of cultural influence on governance. In addition, policy communication indirectly promotes the large-scale implementation of rural revitalization by enhancing the public’s technical and legal cognition. This study further verifies the interactive effect between traditional culture and rural economic development and provides a theoretical basis and practical suggestions for the integration of traditional culture and modern governance.</p>