<p>This study seeks to address deficiencies in theoretical research about growing travel patterns via the analysis of the cognitive appraisal viewpoint. A case study in Malaysia examines the effects of factors including city image, visitor engagement, place attachment, and behavioural intention. The aim is to provide a comprehensive understanding of the factors that affect the development of travel patterns and their underlying mechanisms. A quantitative purposive survey was administered to 382 Chinese visitors who had participated in City Walk in Malaysia. The use of a quantitative study methodology using PLS-SEM demonstrates that the city image, as an extrinsic appraisal of the environment, positively influences intrinsic appraisals of place attachment and visitor engagement. Moreover, it affects the results of behavioural intention in City Walk. Place attachment and visitor engagement positively influence the interaction between city image and behavioural intention, serving as mediators. This study presents innovative perspectives on the burgeoning travel trend of City Walk, providing theoretical and practical insights that might enhance future research and promote the evolution of urban tourism practices.</p>