Scholarlink

<p>The present study investigated the effect of colors red and blue on fair behavior in two economic games. Study 1 showed that the color red (vs. blue) could lead to a higher (vs. lower) offer in the ultimatum game, and that this effect was mediated by the perceived competitiveness. Study 2 introduced the impunity game and showed that the colors red and blue only affected offers in the ultimatum game, but not in the impunity game. These findings suggested that colors play a more influential role in strategic motives than in pure altruism in fair decision-making, and color-induced perceived competitiveness underlies this effect. This study presents the first empirical evidence of the relationship between colors and fairness in decision-making and offers a solution to nudge cooperative and fair behavior in allocation.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Red, rather than blue can promote fairness in decision-making

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年1月28日

查看全文
  • Ou Li,
  • Yan Shi,
  • Kuangran Li

摘要

The present study investigated the effect of colors red and blue on fair behavior in two economic games. Study 1 showed that the color red (vs. blue) could lead to a higher (vs. lower) offer in the ultimatum game, and that this effect was mediated by the perceived competitiveness. Study 2 introduced the impunity game and showed that the colors red and blue only affected offers in the ultimatum game, but not in the impunity game. These findings suggested that colors play a more influential role in strategic motives than in pure altruism in fair decision-making, and color-induced perceived competitiveness underlies this effect. This study presents the first empirical evidence of the relationship between colors and fairness in decision-making and offers a solution to nudge cooperative and fair behavior in allocation.