Viral decisions: unmasking the impact of COVID-19 info and behavioral quirks on investment choices

This study aims to investigate the impact of behavioral biases on investment decisions and the moderating role of COVID-19 pandemic information sharing. Furthermore, it highlights the significance of considering cognitive biases and sociodemographic factors in analyzing investor behavior and in designing agent-based models for market simulation. The findings reveal that these behavioral factors significantly positively affect investment decisions, aligning with prior research. The agent-based model’s outcomes indicate that younger, less experienced agents are more prone to herding behavior and perform worse in the simulation compared to their older, higher-income counterparts. In conclusion, the results offer valuable insights into the influence of behavioral biases and the moderating role of COVID-19 pandemic information sharing on investment decisions. Investors can leverage these insights to devise effective strategies that foster rational decision-making during crises, such as the COVID-19 pandemic.