Disseminating fraud awareness and prevention advice to older adults: perspectives on the most effective means of delivery

Raising awareness to combat scams has become a central strategy of fraud/scam prevention. Using data from a wider evaluation of a targeted campaign to improve fraud prevention and awareness for older adults predominantly over 75, this paper offers findings on the most effective means of dissemination of anti-scam communications to this group. The paper draws upon almost 1000 questionnaire responses and qualitative data from older adults, as well as volunteers and workers involved in the project. The research finds many older adults have not received any fraud prevention or awareness communications in the prior six months, illustrating a gap in fraud prevention messaging reaching this group. The paper also shows that the preferred method of dissemination is one-to-one through friends and family and that is also the case for the most isolated. The paper offers some potential solutions to address these gaps, particularly for lonely older adults.