<p>Corporate community engagement refers to a strategy employed by companies to enhance community well-being through philanthropic initiatives. Rather than delving into the motivations behind such commitments, whether altruistic or purely commercial, this study examines the influence of consumers’ attitude toward community engagement on corporate reputation. A mixed-methods approach was adopted, combining qualitative data from depth interviews with quantitative analysis using a survey. This approach allows us to propose a scale for measuring attitude toward the company’s community engagement and to test a conceptual model. The findings indicate that cause evaluation positively and significantly affects consumers’ attitude toward community engagement, which, in turn, significantly enhances corporate reputation. Furthermore, the results reveal a moderating effect of place solidarity in the link between cause evaluation and attitude toward the company’s community engagement.</p>