<p>The current paper studies the importance of corporate governance variables in strengthening corporate reputation focusing on Public Sector Undertakings and Non-Public Sector Undertakings in the Indian companies. The study undertakes companies from the BSE DOLLEX 200 and PSUs listed on stock exchanges over a 5-year period. Generalised Least Square (GLS) is used in the study to gain a thorough understanding of the relationships between corporate reputation and corporate governance practices. The study revealed that corporate governance variables are important in building as well as maintaining corporate reputation in Public Sector Undertakings (PSUs). Using GLS model to examine the impact of the corporate governance (board busyness, board meetings, board size, CEO-duality and women directors) on corporate reputation (Price-to-Book ratio), the current study shows that corporate governance variables have significant impact on the corporate reputation except women directors and CEO-Duality. Also, the study gives understanding about how corporate governance practices affect PSUs and highlights the importance of board attributes in relation with corporate reputation. The study provides valuable guidelines and practical implications for the managers. The study will be helpful to authority in setting corporate governance policies by making valuable decisions to improve and grow corporate reputation. Board size, board meetings and board busyness are important for enhancing corporate reputation. Together, these practices ensure improved governance practices, accountability and strategic oversight in PSUs and non-PSUs which will boost their reputation. </p>