<p>This paper aims to uncover internal organizational details of corporate social responsibility (CSR) management in Kuwaiti banking and telecommunications companies. Through in-depth interviews with 12 public relations (PR) practitioners and corporate communicators, the paper addresses the following questions in the context of Kuwait: what is the role of PR in the management of CSR? Is CSR a tool for reputation management or a genuine belief in these companies regarding their responsibility toward society, or both? Is CSR in Kuwait managed strategically? The findings reveal that PR departments are solely responsible for the management of CSR and are involved in it from ideation to implementation rather than only for communication. CSR is facilitated through PR’s powers in research and communication, yet it lacks evaluation. The PR departments in these organizations are committed to the ethical aspects of CSR rather than its reputational intentions. According to these respondents, enhancing reputation is indispensable for implementing CSR and such a benefit is an added value. However, even though respondents provided a few indications of the strategic implementation of CSR, a comprehensive understanding of what “strategic management” entails remains lacking as it is occasionally implemented on an ad hoc basis. This study reinforces the accumulating body of empirical support for PR’s role in CSR and the reputational benefits of CSR. It extends the current body of knowledge beyond western contexts to include Kuwait as an Arab and Middle Eastern country. The findings provide theoretical and practical implications for PR practitioners in relations to PR, CSR, and reputation.</p>