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<p>Companies are increasingly aware that their competitive advantage lies in having highly qualified employees who influence their internal reputation. Work–life balance (WLB) initiatives are a way for companies to demonstrate care for their workforce, which can positively influence how qualified workers perceive their employer’s reputation. Moreover, organizations that effectively manage WLB practices not only enhance employee well-being but also strengthen their internal reputation, fostering greater commitment and loyalty among skilled professionals. However, there is a gap in the literature concerning the impact of WLB initiatives on internal reputation. This paper seeks to shed light on this issue. We empirically investigate the relationships among categories of WLB practices and dimensions of internal corporate reputation in Spanish small- and medium-sized enterprises (SMEs), the most common type of businesses in Spain, using a database of 254 employees of auditing firms. The findings show that not all WLB practices have a positive effect on internal reputation. We examine how these practices can be managed to increase a firm’s competitiveness through&#xa0;employees’ views of their organization’s reputation. The implications for practitioners and academics are discussed.</p>

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Work–Life Balance Practices and Their Influence on Internal Corporate Reputation in SMEs

  • 期刊论文

  • 发表日期：

    2025年2月17日

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  • Inocencia María Martínez-León,
  • Isabel Olmedo-Cifuentes,
  • David Cegarra-Leiva,
  • María Eugenia Sánchez-Vidal

摘要

Companies are increasingly aware that their competitive advantage lies in having highly qualified employees who influence their internal reputation. Work–life balance (WLB) initiatives are a way for companies to demonstrate care for their workforce, which can positively influence how qualified workers perceive their employer’s reputation. Moreover, organizations that effectively manage WLB practices not only enhance employee well-being but also strengthen their internal reputation, fostering greater commitment and loyalty among skilled professionals. However, there is a gap in the literature concerning the impact of WLB initiatives on internal reputation. This paper seeks to shed light on this issue. We empirically investigate the relationships among categories of WLB practices and dimensions of internal corporate reputation in Spanish small- and medium-sized enterprises (SMEs), the most common type of businesses in Spain, using a database of 254 employees of auditing firms. The findings show that not all WLB practices have a positive effect on internal reputation. We examine how these practices can be managed to increase a firm’s competitiveness through employees’ views of their organization’s reputation. The implications for practitioners and academics are discussed.