Corporate Reputation as the Nexus: Linking Moral and Social Responsibility, Green Practices, and Organizational Performance

This study explores the intervening role of corporate reputation within the nexus of moral and social responsibility, green practices at work, and organizational performance. It aims to provide a comprehensive understanding of how organizations can utilize moral and social responsibility and green practices at work to enhance their competitive advantage while fulfilling their social obligations. Employing a quantitative approach, the research utilizes survey data from organizations in India and applies path analysis to test the hypothesized relationships. The findings confirm that moral and social responsibility, and green practices at work, positively influence organizational performance. This study offers new insights into how green practices at work and social and moral responsibility are not only ethical imperatives but also strategic assets that enhance both reputation and performance, particularly in emerging markets like India. The results underscore the importance of integrating moral and social responsibility, as well as green practices at work, into organizational strategies to boost performance and reputation. Business leaders and policymakers in emerging markets can use these insights to foster a culture of ethical behavior and sustainability, driving long-term success. By emphasizing moral and social responsibility, this research highlights the broader societal impact of ethical practices.