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<p>This exploratory case study investigates how a Japanese heat-pump multinational enterprise navigates the EU Green Deal and enacts corporate responsibility amid policy volatility. Drawing on management geography, we re-conceptualize Corporate Spatial Responsibility (CSpR) as a transitional, action-based cycle rather than a linear maturity hierarchy. Using embedded unit interviews with headquarters in Japan, subsidiaries, and business environment organizations (BEOs) in Poland, complemented by archival analysis, we apply Gioia methodology, informed by inductive-abductive approach to identify recurrent managerial action modes (e.g. adapting, networking, lobbying, collaborating, envisioning) through which responsibility and local embeddedness are continuously produced, suspended, and recalibrated. We found that “sand in the gears” emerges from uneven institutional capacity and constantly changing market expectations, which makes embeddedness reversible rather than cumulative. The paper proposed a process-based mechanism linking CSpR activities with embeddedness of a green economy and extend CSpR framework by theorizing space in transition across social, economic, and cognitive dimensions.</p>

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Sand in the gears: A case of a Japanese MNE in Poland

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年7月13日

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  • Rolf Dieter Schlunze,
  • Tomasz Dorożyński,
  • Xuesong Wang

摘要

This exploratory case study investigates how a Japanese heat-pump multinational enterprise navigates the EU Green Deal and enacts corporate responsibility amid policy volatility. Drawing on management geography, we re-conceptualize Corporate Spatial Responsibility (CSpR) as a transitional, action-based cycle rather than a linear maturity hierarchy. Using embedded unit interviews with headquarters in Japan, subsidiaries, and business environment organizations (BEOs) in Poland, complemented by archival analysis, we apply Gioia methodology, informed by inductive-abductive approach to identify recurrent managerial action modes (e.g. adapting, networking, lobbying, collaborating, envisioning) through which responsibility and local embeddedness are continuously produced, suspended, and recalibrated. We found that “sand in the gears” emerges from uneven institutional capacity and constantly changing market expectations, which makes embeddedness reversible rather than cumulative. The paper proposed a process-based mechanism linking CSpR activities with embeddedness of a green economy and extend CSpR framework by theorizing space in transition across social, economic, and cognitive dimensions.