<p>The purpose of this article was to examine the operations of shopping and entertainment centres (SECs) under crisis conditions. To achieve this goal, management methods for SECs were analysed, and a survey of managers of major Ukrainian SECs was conducted. The study revealed significant challenges faced by large SECs in Ukraine from 24 February 2022 to 2024. The primary consequences of the invasion included reduced economic activity, declining footfall, disrupted supply chains, and increased security threats to staff and visitors. As the country’s gross domestic product (GDP) fell by 28.8% and unemployment rose to 25%, this negatively impacted the operational activities of shopping centres, leading to decreased profits and heightened financial instability. The survey of SEC managers identified key strategies for overcoming these challenges, including reducing rental rates for tenants, implementing humanitarian initiatives, adapting business models, and establishing financial, material, and personnel reserves to ensure operational resilience. The study also demonstrated that implementing security measures, involving employees in decision-making, improving communication efficiency, and enhancing coordination with partners could serve as effective stabilisation factors. Business model adaptation, particularly debt restructuring and the introduction of new lease terms, may help mitigate operational risks and maintain basic operational stability under crisis conditions. The findings indicated that the resilience of SECs during wartime and their post-war recovery depend on the effective integration of adaptive business models and security measures.</p>

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Management of large shopping and entertainment centres under martial law

  • Kateryna Nesterova,
  • Andriy Annenkov,
  • Andriy Brynzylo

摘要

The purpose of this article was to examine the operations of shopping and entertainment centres (SECs) under crisis conditions. To achieve this goal, management methods for SECs were analysed, and a survey of managers of major Ukrainian SECs was conducted. The study revealed significant challenges faced by large SECs in Ukraine from 24 February 2022 to 2024. The primary consequences of the invasion included reduced economic activity, declining footfall, disrupted supply chains, and increased security threats to staff and visitors. As the country’s gross domestic product (GDP) fell by 28.8% and unemployment rose to 25%, this negatively impacted the operational activities of shopping centres, leading to decreased profits and heightened financial instability. The survey of SEC managers identified key strategies for overcoming these challenges, including reducing rental rates for tenants, implementing humanitarian initiatives, adapting business models, and establishing financial, material, and personnel reserves to ensure operational resilience. The study also demonstrated that implementing security measures, involving employees in decision-making, improving communication efficiency, and enhancing coordination with partners could serve as effective stabilisation factors. Business model adaptation, particularly debt restructuring and the introduction of new lease terms, may help mitigate operational risks and maintain basic operational stability under crisis conditions. The findings indicated that the resilience of SECs during wartime and their post-war recovery depend on the effective integration of adaptive business models and security measures.