This study advances innovative pricing and product quality coordination mechanisms for omni-channel supply chains through the integration of blockchain technology. By synthesizing customer loyalty, supply chain dynamics, and pricing decision architectures, our research elucidates critical insights into optimal decision-making protocols and equitable profit allocation. We propose a novel Revenue and Online Profit Sharing (ROPS) contract and develop a bargaining power model grounded in switching costs and market share dynamics. Crucially, this research extends the analytical framework by incorporating realistic blockchain implementation costs, encompassing both a fixed investment \(F\) and variable per-unit transaction costs \({c}_{b}\) , thereby bridging the gap between theoretical benefits and practical economic feasibility. Our analysis reveals the deterministic role of market potential, quality investment, and customer loyalty in shaping pricing strategies and product quality across both decentralized and coordinated supply chain frameworks. Employing numerical simulations and sensitivity analyses, we quantify the profitability implications of parametric variations, establishing coordination as a pivotal driver of supply chain performance and consumer satisfaction. Key findings demonstrate that while blockchain costs reduce absolute profits, the ROPS contract uniquely enables economically viable adoption by fairly distributing investment burdens and aligning incentives. This mechanism transforms blockchain from a cost-center liability into a shared strategic asset, facilitating digital transformation while mitigating return risks and optimizing overall profitability. Through theoretical and contractual innovations, this study provides a robust framework for evaluating how strategic decisions and technology investments jointly enhance supply chain efficiency, offering a foundation for future research on dynamic market adaptations and technology adoption economics in supply chain management.
