Price hike of grocery items in Bangladesh: examining the influential factors and how it affects purchase intention
摘要
Rises in the prices of staple grocery products in Bangladesh have emerged as a grave economic concern, having a notable impact on consumer purchasing behavior, domestic expenditure, and market stability. This research examines the key economic determinants that contribute to price increases, including inflation, demand–supply imbalances, product costs, and rising incomes. Nonprobability convenience sampling is used as a sampling technique. Data were collected from 305 respondents through an online survey. This study employs the PLS-SEM approach to measure the cause-and-effect relationship and analyzes the data using SmartPLS version 4.1.0.9. The results indicate that all four macroeconomic variables significantly impact price hikes: product cost (β = 0.171, p < 0.001), inflation (β = 0.202, p <0.05), income level (β = 0.214, p < 0.001), and demand–supply imbalance (β = 0.398, p < 0.001). Among them, demand–supply imbalance emerged as the strongest predictor. Furthermore, the study finds that price hikes have a significant influence on purchase intention (β = 0.621, p < 0.001), highlighting their mediating role between economic conditions and consumer behavior. This means that a 1% price hike results in a 0.621% in consumers' purchase intention (discouraged by). The novelty of this research lies in its integrated approach, which positions price hikes as a key intermediary variable that channels macroeconomic stressors into consumer decision-making processes. The study confirms that price hikes lead to changes in market forces, increased economic burden on low-income families, and extended economic instability. Further studies should explore technological interventions, government policy instruments, and environmentally friendly agricultural practices.