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<p>Revenue Management (RM) maximizes revenue and profitability in industries with perishable goods. This study proposes the MERMCAMP model (Model for Evaluation of Revenue Management in Camping Industry), a framework developed to evaluate RM implementation in outdoor hospitality. The model is based on previous research and was further refined through an expert consensus in a qualitative Delphi survey. A panel of 10 experts participated in several rounds of interviews to identify and evaluate key RM practises for the camping sector. MERMCAMP comprises 119 items categorized under eight key elements: culture, forecasting, segmentation, pricing, distribution channels, competitors, evaluation and digitalization. The model provides a practical and scalable approach for campsite operators to improve pricing, inventory management and business performance.</p>

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Indoor vs. outdoor hospitality: enhancing campsite revenue management implementation with MERMCAMP

  • 期刊论文

  • 发表日期：

    2025年3月3日

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  • Sandra Janković,
  • Kevin Grande,
  • Vedran Zubović

摘要

Revenue Management (RM) maximizes revenue and profitability in industries with perishable goods. This study proposes the MERMCAMP model (Model for Evaluation of Revenue Management in Camping Industry), a framework developed to evaluate RM implementation in outdoor hospitality. The model is based on previous research and was further refined through an expert consensus in a qualitative Delphi survey. A panel of 10 experts participated in several rounds of interviews to identify and evaluate key RM practises for the camping sector. MERMCAMP comprises 119 items categorized under eight key elements: culture, forecasting, segmentation, pricing, distribution channels, competitors, evaluation and digitalization. The model provides a practical and scalable approach for campsite operators to improve pricing, inventory management and business performance.