Data-driven sustainability: advancing supply chain pricing models in B2B
摘要
This study presents a conceptual framework for sustainable pricing in Business-to-Business (B2B) supply chains, integrating sustainability metrics, stakeholder dynamics, and dynamic pricing strategies through the lens of Procurement 4.0 (P4.0). Using a Systematic Literature Review (SLR) guided by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework and cluster analysis of bibliographic data, the research identifies and synthesises key constructs, mediators, and moderators influencing pricing resilience and sustainability outcomes. The findings offer actionable insights for aligning profitability, environmental compliance, and stakeholder value, paving the way for future empirical validation using Multi-Criteria Decision-Making (MCDM) techniques.