What is the future of competitive revenue management in the travel industry?

Competitive Revenue Management has been practiced in the airline and hotel travel verticals for over two decades. Leveraging the selling fares and rates of competitors as input into the revenue management systems improves inventory control recommendations that is reflective of prevailing market conditions. Recently, several class action lawsuits have appeared against casino-hotel operators who use automated revenue management software to recommend the best available rates. This has attracted the attention of the Department of Justice and the Federal Trade Commission who are investigating anti-competitive practices of casino-hotel operators. While Competitive Revenue Management is an established business process in the travel industry, this brings up the issue of the future of this revenue management practice in travel.