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<p>The paper investigates how emotional intelligence relates to perceived consumer value in the context of purchasing second-hand clothing online. The study uses a dataset (477 randomly selected from 125,145 web scraped with Playwright) of user-generated online reviews about second-hand clothing transactions. The study utilises the Trait Activation Theory to propose novel explanations by examining the nuanced relationship between emotional intelligence and perceived consumer value when purchasing second-hand clothing online. The study’s findings indicate that emotional intelligence-embedded online reviews have more pronounced second-hand clothing emotional, green, social, functional, and economic value perceptions. By examining empathy-driven interactions and situational cues, our research highlights the impact of emotional intelligence on the perceived value of second-hand clothing transactions online, contributing to consumer psychology literature and the growth of ethical fashion in the e-commerce context.</p>

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From empathy to value: user-generated content inferred emotional intelligence in the context of second-hand clothing purchases online

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年10月15日

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  • Laura Salciuviene,
  • Beata Šeinauskienė,
  • Mantas Lukauskas,
  • Aistė Dovalienė,
  • Agnė Gadeikienė,
  • Jūratė Banytė

摘要

The paper investigates how emotional intelligence relates to perceived consumer value in the context of purchasing second-hand clothing online. The study uses a dataset (477 randomly selected from 125,145 web scraped with Playwright) of user-generated online reviews about second-hand clothing transactions. The study utilises the Trait Activation Theory to propose novel explanations by examining the nuanced relationship between emotional intelligence and perceived consumer value when purchasing second-hand clothing online. The study’s findings indicate that emotional intelligence-embedded online reviews have more pronounced second-hand clothing emotional, green, social, functional, and economic value perceptions. By examining empathy-driven interactions and situational cues, our research highlights the impact of emotional intelligence on the perceived value of second-hand clothing transactions online, contributing to consumer psychology literature and the growth of ethical fashion in the e-commerce context.