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<p>Our research examines the influence of pleasant and stimulating atmospheres on purchase intentions, store revisit intentions, and spending behavior. A quantitative field study was conducted at a fashion retailer. The findings underscore the direct and positive effects of a pleasant atmosphere on purchase intentions, revisit intentions, and satisfaction. In contrast, a stimulating retailer atmosphere does not have a direct impact on consumers’ spending behavior. The results demonstrate the mediating role of satisfaction in the relationship between atmosphere and consumer reactions.</p>

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Crafting captivating retail spaces: the power of atmosphere in shaping consumer behavior

  • 期刊论文

  • 发表日期：

    2025年4月24日

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  • Karim Errajaa,
  • Anil Bilgihan

摘要

Our research examines the influence of pleasant and stimulating atmospheres on purchase intentions, store revisit intentions, and spending behavior. A quantitative field study was conducted at a fashion retailer. The findings underscore the direct and positive effects of a pleasant atmosphere on purchase intentions, revisit intentions, and satisfaction. In contrast, a stimulating retailer atmosphere does not have a direct impact on consumers’ spending behavior. The results demonstrate the mediating role of satisfaction in the relationship between atmosphere and consumer reactions.