<p>Robo-advisors have emerged as a widely adopted digital tool for investment management, yet the psychological factors influencing their adoption remain underexplored. This study examines how gender-related personality traits, masculinity and femininity, alongside gender, influence individuals’ intention to use robo-advisors in the financial industry services. Drawing on survey data from 435 participants in the United States, hierarchical regression analysis revealed that while gender alone does not significantly predict adoption intentions, both masculinity and femininity positively influence robo-advisor usage, suggesting that robo-advisors appeal to both agentic and communal traits. Moreover, the moderating role of gender in the relationship between gender-related personality traits and robo-advisor adoption intention is examined. The results show that femininity exerts a stronger positive influence on usage intention among men than among women, whereas the positive effect of masculinity is similar for both genders. By examining the intersection of personality traits and gender, this study contributes to a more nuanced understanding of financial technology adoption and underscores the value of incorporating gendered personality frameworks in consumer behavior research.</p>