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<p>This study explores the potential role that Artificial Intelligence (AI) and cybersecurity measures can play in Financial Technology (FinTech) innovation. Moreover, it examines the role of FinTech innovation in improving operational excellence and customer satisfaction. A total of 247 respondents, including those who are involved in AI and cybersecurity implementation in banks in Jordan, were sampled. These data have been analyzed using Smart PLS software. The findings indicate that AI applications have a strong effect on FinTech innovation and cybersecurity. Moreover, the path analysis supports the importance of FinTech innovation in enhancing operational excellence and customer satisfaction. These results contribute to a better understanding of the factors and the consequences of FinTech innovation when it comes to the adoption of AI solutions and extend the debate regarding the impact of innovative intelligent digital transformations on the work of the financial institutions. The findings also give banks, managers, and policymakers practical insights about investing in AI and cybersecurity efforts to develop FinTech innovations and how to measure the effectiveness of such capabilities.</p>

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AI-driven cybersecurity as an enabler of fintech innovation: evidence from Jordanian banks

  • 期刊论文

  • 发表日期：

    2026年2月12日

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  • Khaled Saleh Al-Omoush

摘要

This study explores the potential role that Artificial Intelligence (AI) and cybersecurity measures can play in Financial Technology (FinTech) innovation. Moreover, it examines the role of FinTech innovation in improving operational excellence and customer satisfaction. A total of 247 respondents, including those who are involved in AI and cybersecurity implementation in banks in Jordan, were sampled. These data have been analyzed using Smart PLS software. The findings indicate that AI applications have a strong effect on FinTech innovation and cybersecurity. Moreover, the path analysis supports the importance of FinTech innovation in enhancing operational excellence and customer satisfaction. These results contribute to a better understanding of the factors and the consequences of FinTech innovation when it comes to the adoption of AI solutions and extend the debate regarding the impact of innovative intelligent digital transformations on the work of the financial institutions. The findings also give banks, managers, and policymakers practical insights about investing in AI and cybersecurity efforts to develop FinTech innovations and how to measure the effectiveness of such capabilities.