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<p>This paper explores public diplomacy as a governmental or government sponsored communication activity that aims to induce or support identification with foreign publics. This approach goes beyond the two already established public diplomacy persuasion paradigms which are based on the traditional “broadcast” model of information dissemination and on the more recent “relational” model of dialogic engagement, to research public diplomacy as an omnidirectional dynamic process of continuous external and internal identity presentations, negotiations, and constructions that addresses, intentionally or unintentionally, mediated or not, foreign individuals’ needs for communion, commonality and self-categorization in the constantly changing international environment. Reviewing some of the most notable to the most recent examples of publics’ integration into existing, or even abstract or imaginary foreign cultures and identities, this paper underlines how identification in public diplomacy connects foreign publics to causes or identities that transcend their own national borders and induces feelings of oneness with foreign lifestyles, values, ideas, policies and interests.</p>

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Becoming the other: identification as the key element in public diplomacy

  • 期刊论文

  • 发表日期：

    2026年5月13日

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  • Nestor Tyrovouzis,
  • Nikos Panagiotou,
  • Christos Fragkonikolopoulos

摘要

This paper explores public diplomacy as a governmental or government sponsored communication activity that aims to induce or support identification with foreign publics. This approach goes beyond the two already established public diplomacy persuasion paradigms which are based on the traditional “broadcast” model of information dissemination and on the more recent “relational” model of dialogic engagement, to research public diplomacy as an omnidirectional dynamic process of continuous external and internal identity presentations, negotiations, and constructions that addresses, intentionally or unintentionally, mediated or not, foreign individuals’ needs for communion, commonality and self-categorization in the constantly changing international environment. Reviewing some of the most notable to the most recent examples of publics’ integration into existing, or even abstract or imaginary foreign cultures and identities, this paper underlines how identification in public diplomacy connects foreign publics to causes or identities that transcend their own national borders and induces feelings of oneness with foreign lifestyles, values, ideas, policies and interests.