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<p>The concepts of aesthetic and emotional labor have been central to analyze the ways in which the service industry reinforces and reproduces gender inequalities and more generally commodifies emotions and aesthetic norms. By focusing on the experience of Asian “businesswomen” in multinational corporations based in France, this article explores the intersectionality that underlies these two notions when applied to skilled labor. First, I highlight the everyday racism and sexism experienced by Asian women in the workplace. In the second part of this article, I explore the aesthetic prescriptions present in the workplace through an intersectional perspective. Finally, this article demonstrates that if conforming to implicit professional norms implies aesthetic labor, it simultaneously involves intersectional emotional labor, unfolding in two distinct patterns: reassuring white executives about the globalized economic markets as a way of justifying non-white presence in a predominantly white, upper class and masculine professional space, and silently enduring experiences of oppression.</p>

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Doing differences to become an “Asian businesswoman”: an intersectional approach to emotional and aesthetic labor in multinational companies in France

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  • 发表日期：

    2025年10月29日

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  • Anne Zhou-Thalamy

摘要

The concepts of aesthetic and emotional labor have been central to analyze the ways in which the service industry reinforces and reproduces gender inequalities and more generally commodifies emotions and aesthetic norms. By focusing on the experience of Asian “businesswomen” in multinational corporations based in France, this article explores the intersectionality that underlies these two notions when applied to skilled labor. First, I highlight the everyday racism and sexism experienced by Asian women in the workplace. In the second part of this article, I explore the aesthetic prescriptions present in the workplace through an intersectional perspective. Finally, this article demonstrates that if conforming to implicit professional norms implies aesthetic labor, it simultaneously involves intersectional emotional labor, unfolding in two distinct patterns: reassuring white executives about the globalized economic markets as a way of justifying non-white presence in a predominantly white, upper class and masculine professional space, and silently enduring experiences of oppression.