Scholarlink

<p>Shifting demand toward plant-based proteins is an important sustainability transition, yet adoption remains limited. Here, we used longitudinal loyalty data from 29,131 Finnish consumers to estimate differences in price elasticity between plant- and animal-based proteins in Study 1. Study 2a examined socioeconomic status as a moderator of price elasticity, while Studies 2b and 2c assessed income and education separately. Study 3 compared estimates when measured at the individual versus the neighborhood level. A robustness check replicated analyses in Canada. Two-level mixed-effects regression models revealed that consumers were less price elastic to plant proteins than animal proteins. Socioeconomic status moderated both, but disparities were over three times larger for animal proteins. Income moderated price elasticity, while education’s effect was stronger for animal proteins. Neighborhood-level measures yielded similar patterns. Results were comparable in Canada. Differences in price sensitivity by socioeconomic status are central to the protein transition and should be incorporated into future sustainability interventions.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Plant-based protein foods are less sensitive to price changes than animal-based ones, with differences across income and education levels

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年3月10日

查看全文
  • Cameron McRae,
  • Hannu Saarijärvi,
  • Jaakko Nevalainen,
  • Mikael Fogelholm,
  • Yu Ma,
  • Laurette Dubé

摘要

Shifting demand toward plant-based proteins is an important sustainability transition, yet adoption remains limited. Here, we used longitudinal loyalty data from 29,131 Finnish consumers to estimate differences in price elasticity between plant- and animal-based proteins in Study 1. Study 2a examined socioeconomic status as a moderator of price elasticity, while Studies 2b and 2c assessed income and education separately. Study 3 compared estimates when measured at the individual versus the neighborhood level. A robustness check replicated analyses in Canada. Two-level mixed-effects regression models revealed that consumers were less price elastic to plant proteins than animal proteins. Socioeconomic status moderated both, but disparities were over three times larger for animal proteins. Income moderated price elasticity, while education’s effect was stronger for animal proteins. Neighborhood-level measures yielded similar patterns. Results were comparable in Canada. Differences in price sensitivity by socioeconomic status are central to the protein transition and should be incorporated into future sustainability interventions.