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<p>The urgency of the climate crisis requires global action, which must account for regional interests and realities. We offer a Canadian perspective by reporting the results of a national survey investigating Canadians’ perceptions and beliefs about climate change and who they trust and engage with on matters concerning the climate crisis. We find that while the majority of Canadians believe in anthropogenic climate change, there is not always agreement over who is a trustworthy authority on climate change, nor is there always a willingness to engage in conversations. Our findings suggest that demographic segmentation is not an especially powerful guide for crafting communication approaches, but that probing participants’ experience and success in climate conversations and their perception of authorities on climate change provides important insights. Findings are informative both for those hoping to spur climate action through effective communication in Canada, and beyond, through attention to individuals’ communicative resources.</p>

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The effect of public trust and engagement on climate communication approaches

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年9月17日

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  • Ashley Rose Mehlenbacher,
  • Sara Doody,
  • Roy Brouwer,
  • Justin Steinburg,
  • Carolyn Eckert,
  • Sarah Forst,
  • Chris Kampe,
  • Brad Mehlenbacher

摘要

The urgency of the climate crisis requires global action, which must account for regional interests and realities. We offer a Canadian perspective by reporting the results of a national survey investigating Canadians’ perceptions and beliefs about climate change and who they trust and engage with on matters concerning the climate crisis. We find that while the majority of Canadians believe in anthropogenic climate change, there is not always agreement over who is a trustworthy authority on climate change, nor is there always a willingness to engage in conversations. Our findings suggest that demographic segmentation is not an especially powerful guide for crafting communication approaches, but that probing participants’ experience and success in climate conversations and their perception of authorities on climate change provides important insights. Findings are informative both for those hoping to spur climate action through effective communication in Canada, and beyond, through attention to individuals’ communicative resources.