<p>Social protests can play a crucial role in shaping a nation’s direction. But what drives people to stay dedicated to a cause over time? This study was the first to implement a psychological intervention tournament (<i>N</i> = 1218) within the context of an ongoing social movement, testing the effectiveness of three psychological interventions in promoting sustained engagement in the pro-democracy protests in Israel in 2023, when citizens rallied against a proposed legal reform that threatened to weaken democracy. Our findings revealed that a momentum-based intervention effectively kept participants involved in the movement two and a half months post-exposure, outperforming morality-based and identity-based interventions. These results provide novel and valuable insights for sustaining social protests in pursuit of societal change.</p>

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A novel momentum-based intervention sustains real-life participation in a social movement

  • Noa Cohen-Eick,
  • Eric Shuman,
  • Yossi Hasson,
  • Martijn van Zomeren,
  • Eran Halperin

摘要

Social protests can play a crucial role in shaping a nation’s direction. But what drives people to stay dedicated to a cause over time? This study was the first to implement a psychological intervention tournament (N = 1218) within the context of an ongoing social movement, testing the effectiveness of three psychological interventions in promoting sustained engagement in the pro-democracy protests in Israel in 2023, when citizens rallied against a proposed legal reform that threatened to weaken democracy. Our findings revealed that a momentum-based intervention effectively kept participants involved in the movement two and a half months post-exposure, outperforming morality-based and identity-based interventions. These results provide novel and valuable insights for sustaining social protests in pursuit of societal change.