Scholarlink

<p>This research aims to develop an expanded model integrating destination personality, tourists’ emotional experiences, and positive word of mouth within the frameworks of self-congruity and functional congruity. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), we analyzed data from 357 tourists who visited the UNESCO-designated City of Food in China. Our findings indicate that destination personality, self-congruity, functional congruity, and tourists’ emotional experiences positively influence positive word of mouth. Notably, tourists’ emotional experiences were found to moderate the relationship between self-congruity and positive word of mouth. This research enhances the existing literature by addressing a significant gap and introducing a comprehensive conceptual model that is empirically validated. The study provides actionable insights for optimizing food tourism marketing strategies, offering theoretical and practical implications for practitioners and managers, thus making a significant contribution to the discourse on food tourism.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Self-congruity and functional congruity drive positive word-of-mouth in food tourism through moderating effects of emotional experiences

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年3月27日

查看全文
  • Danping Liu,
  • Miaoxuan Wu,
  • Tingting Zhu,
  • Hedan Fang,
  • Di Hu

摘要

This research aims to develop an expanded model integrating destination personality, tourists’ emotional experiences, and positive word of mouth within the frameworks of self-congruity and functional congruity. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), we analyzed data from 357 tourists who visited the UNESCO-designated City of Food in China. Our findings indicate that destination personality, self-congruity, functional congruity, and tourists’ emotional experiences positively influence positive word of mouth. Notably, tourists’ emotional experiences were found to moderate the relationship between self-congruity and positive word of mouth. This research enhances the existing literature by addressing a significant gap and introducing a comprehensive conceptual model that is empirically validated. The study provides actionable insights for optimizing food tourism marketing strategies, offering theoretical and practical implications for practitioners and managers, thus making a significant contribution to the discourse on food tourism.