<p>Investigating how to adapt smartwatches to meet the distinct needs of users across various motion scenarios, while optimizing visual presentation design to enhance user experience, is an area that deserves thorough exploration. Three experiments were conducted to assess the impact of form, animation, and color on visual presentation. A total of 45 participants took part in each experiment and were divided into three groups. Experiment 1 examined the effect of presentation form using a two-factor mixed design: 2 (presentation form: text, charts, graphs) × 3 (motion scenarios: static, Low-intensity movement, High-intensity movement). Experiment 2 focused on the influence of presentation animation with a two-factor mixed design: 3 (presentation animation: no animation, gradual appearance, geometric morphing) × 3 (motion scenarios: static, Low-intensity movement, High-intensity movement). Experiment 3 investigated the impact of color mode using a two-factor mixed design: 2 (color mode: dark mode, light mode) × 3 (motion scenarios: static, Low-intensity movement, High-intensity movement). Presentation form significantly impacted both cognitive performance and subjective perception, with text being outperformed by charts and graphs. Presentation animation had a notable effect on cognitive performance, with non-animated presentations yielding higher performance scores compared to animations. However, in terms of subjective perception, animated presentations were preferred over non-animated ones. Finally, color mode significantly influenced subjective perception, with dark mode receiving more favorable ratings than light mode. Charts and graphs as a presentation form outperform text in both efficiency and user preference. In terms of information acquisition, non-animated presentations are more efficient than animated ones, although animations score higher in user preference. Additionally, dark mode is more positively evaluated by users compared to light mode.</p>