<p>The article is devoted to the sociological exploration of the social phenomenon that Nordic Walking has become in Europe and worldwide over the recent decades. The purpose of the study was to develop models of Nordic walking, relating to the motivating factors, dominant elements and functions of this activity. In addition, the socio-demographic determinants of the developed models are indicated. The study included 416 Poles, 132 Europeans from 11 countries (Germany, the UK, Spain, France, Italy, Portugal, Ireland, Denmark, Austria, Sweden, and Norway), and 212 participants from 5 non-European countries (the USA, Canada, Australia, New Zealand, and Japan). We have distinguished four models of Nordic Walking, relating to selected core elements in the analysis of social action and social participation: personal development and self-realization; health and fitness; satisfaction and well-being; ties and community. Each of them is a combination of motives, key elements considered by respondents as dominant in the experience of practicing Nordic Walking, and the functions the activity performs. At the same time, each of the models is constituted by a specific set of factors showing what socio-demographic characteristics are associated with the orientation to particular arrangements of leading elements. Our survey provides valuable information on the areas where the content and functions of the sport are located. The knowledge obtained can form the basis for designing health policies and preventive measures. It can also be useful for animators and organizers of local initiatives when creating health, activation or integration offers tailored to the needs of different age groups.</p>