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<p>It has been proposed that information sharing, which is a ubiquitous and consequential behavior, plays a critical role in cultivating and maintaining a sense of shared reality. Across three studies, we test this theory by investigating whether or not people are especially likely to share information that they believe will be interpreted similarly by others in their social circles. Using neuroimaging data collected while people who live in the same residential community viewed brief film clips, we find that more similar neural responses across participants is associated with a greater likelihood to share content. We then test this relationship using two behavioral studies and find (1) that people are particularly likely to share content that they believe others in their social circles will interpret similarly and (2) that perceived similarity with others leads to increased sharing likelihood. In concert, our findings support the idea that people are driven to share information to create and reinforce shared understanding, which is critical to social connection.</p>

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Perceived community alignment increases information sharing

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年7月1日

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  • Elisa C. Baek,
  • Ryan Hyon,
  • Karina López,
  • Mason A. Porter,
  • Carolyn Parkinson

摘要

It has been proposed that information sharing, which is a ubiquitous and consequential behavior, plays a critical role in cultivating and maintaining a sense of shared reality. Across three studies, we test this theory by investigating whether or not people are especially likely to share information that they believe will be interpreted similarly by others in their social circles. Using neuroimaging data collected while people who live in the same residential community viewed brief film clips, we find that more similar neural responses across participants is associated with a greater likelihood to share content. We then test this relationship using two behavioral studies and find (1) that people are particularly likely to share content that they believe others in their social circles will interpret similarly and (2) that perceived similarity with others leads to increased sharing likelihood. In concert, our findings support the idea that people are driven to share information to create and reinforce shared understanding, which is critical to social connection.