<p>In the context of global cultural integration, the preservation of cultural heritage is faced with dual challenges of inheritance and innovation. It is clear that this study takes Fujian Tulou as a case study and tries to propose a Cultural Visualization (CV) evaluation model so as to experimentally validate the effectiveness of VR technology in cultural heritage dissemination. There is no doubt that the research could construct a metaverse virtual exhibition hall for Fujian Tulou by leveraging its immersive features and transcending spatiotemporal limitations for providing a novel cultural experience. Clearly, a multimodal experiment incorporating electroencephalography (EEG), eye-tracking, and behavioral data is conducted to validate technical parameters and the interaction between cultural salience and cost-effectiveness. The results show that the VR experience group may achieve a 92% accuracy rate in spatial cognition, with significantly better retention of cultural details compared to traditional media.</p>