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<p>Amid environmental pressures and sustainable development challenges at Agricultural Heritage Sites, this study explores the impact mechanism of host–guest value co-creation on tourists’ environmental responsibility behaviors, with a focus on the mediating role of psychological ownership and the moderating effect of emotional inertia. Grounded in Affective Events Theory, hierarchical regression and Bootstrap sampling were employed, analyzing 384 questionnaires from tourists at the Anxi Tieguanyin Tea Culture System. The findings reveal: (1) Host–guest value co-creation directly promotes tourists’ environmental responsibility behaviors; (2) psychological ownership serves as a mediator in the relationship between host–guest value co-creation and tourists’ environmental responsibility behaviors; (3) emotional inertia, an individual characteristic, not only moderates the influence of host–guest value co-creation on psychological ownership but also the transmission effect of psychological ownership. These insights uncover the influencing mechanisms of tourists’ environmental responsibility behaviors at Agricultural Heritage Sites, offering theoretical support for the sustainable management of such sites.</p>

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Exploring the mechanism of host–guest value co-creation on tourists’ environmental responsibility behavior in agricultural heritage

  • 期刊论文

  • 出版模式：

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  • 发表日期：

    2025年6月23日

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  • Weikun Wu,
  • Yongqiang Ma,
  • Yiheng Lin,
  • Weiyu Lin,
  • Cuifei Liu,
  • Liyu Mao,
  • Shuisheng Fan

摘要

Amid environmental pressures and sustainable development challenges at Agricultural Heritage Sites, this study explores the impact mechanism of host–guest value co-creation on tourists’ environmental responsibility behaviors, with a focus on the mediating role of psychological ownership and the moderating effect of emotional inertia. Grounded in Affective Events Theory, hierarchical regression and Bootstrap sampling were employed, analyzing 384 questionnaires from tourists at the Anxi Tieguanyin Tea Culture System. The findings reveal: (1) Host–guest value co-creation directly promotes tourists’ environmental responsibility behaviors; (2) psychological ownership serves as a mediator in the relationship between host–guest value co-creation and tourists’ environmental responsibility behaviors; (3) emotional inertia, an individual characteristic, not only moderates the influence of host–guest value co-creation on psychological ownership but also the transmission effect of psychological ownership. These insights uncover the influencing mechanisms of tourists’ environmental responsibility behaviors at Agricultural Heritage Sites, offering theoretical support for the sustainable management of such sites.