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<p>This research examines consumers’ attitudes and purchase intentions toward art-infused products designed by artificial intelligence (AI). Across three studies, we demonstrate that consumers perceive AI-designed art-infused products less favorably and exhibit lower purchase intentions compared to those labeled as human-designed. This effect arises because consumers expect AI designers to have lower emotional involvement in the creative process. By highlighting the unintended consequences of AI-designed art-infused products, our research contributes to the literature on artificial intelligence and art-infused product design.</p>

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Less human, less art? The impact of designer identity on perceptions of art-infused product

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年12月16日

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  • Xueying Zhao,
  • Xinyue Zhou

摘要

This research examines consumers’ attitudes and purchase intentions toward art-infused products designed by artificial intelligence (AI). Across three studies, we demonstrate that consumers perceive AI-designed art-infused products less favorably and exhibit lower purchase intentions compared to those labeled as human-designed. This effect arises because consumers expect AI designers to have lower emotional involvement in the creative process. By highlighting the unintended consequences of AI-designed art-infused products, our research contributes to the literature on artificial intelligence and art-infused product design.