<p>Rural towns have significantly contributed to local and regional development. Geoheritage and geotourism are catalytic niche areas for local development. This paper contributes a geohistorical and geoheritage perspective to the small rural town of Middelburg in Eastern Cape Province. Using literature review and site exploration, this study provides a lever for the development of geoheritage and geotourism in Middelburg. Middelburg is a historical rural town connected through natural and cultural heritage dating back pre and post-colonial periods. Its geological heritage is proven by the presence of the Karoo sedimentary rocks of the Permian Balfour Formation of the Adelaide Subgroup of the Beaufort Group which includes mainly mudrock and sandstone. It is endowed with presence of Early Jurassic dolerite sills and dykes while wealth of fossil tetrapods, particularly therapsids, and plants of the Glossopteris flora of the Karoo Supergroup are well exposed throughout the study area. The outcome of investigations revealed the Tafelberg Mountain and surrounding landscapes, Lessinghoogte Pass, Lootsberg Pass, Valley of Desolation at Camdeboo National Park and Spandaukop as some of the important geoheritage sites within and around Middelburg. These natural assets are complemented by the Middelburg Museum, Karoo Origins: The Fossils Centre, Kitching Fossil Exploration Centre where geoducation and geoconservation is emphasised. This study underscores the untapped potential of Middelburg’s geoheritage in fostering socio-economic development through geotourism. It lays the foundation for a comprehensive geoheritage inventory and highlights the need for integrated conservation and tourism strategies to enhance the region’s cultural and economic vitality.</p>