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<p>Eco-innovation research remains fragmented across institutional, technological, and behavioural perspectives, leaving undertheorized why organizations exposed to similar environmental pressures&#xa0;often pursue different sustainability responses. This review synthesizes peer-reviewed studies published between 2020 and 2025, selected through a PRISMA-guided, theory-building protocol&#xa0;to develop a behavioural and socio-technical account of eco-innovation. The synthesis identifies six recurring behavioural responses&#xa0;—compliance, collaboration, technology adoption, green investment, legitimacy-seeking, and adaptive sustainability—and show that these responses are&#xa0;shaped by multi-level pressures operating through three integration mechanisms. Filtering explains how environmental pressures are interpreted through managerial cognition, aspiration levels, and decision biases before producing action. Calibration explains how organizations convert similar pressures into substantive or symbolic responses depending on performance position, enforcement strength, and legitimacy demands. Amplification explains how networks, capabilities, and digital infrastructures intensify or attenuate the translation of motivation into eco-innovation behaviour. Building on these mechanisms, the review develops a dynamic behavioural framework with eight propositions, feedback loops, and an empirically testable specification. The study contributes to eco-innovation and sustainability research by shifting explanation from additive determinants to interacting behavioural mechanisms, and it outlines a research agenda on digital decision infrastructures, AI-enabled debiasing, Global South contexts, and longitudinal feedback dynamics.</p>

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 Why Organizations Respond Differently to Similar Environmental Pressures in Eco-Innovation Behaviour

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年7月10日

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  • Kingsley Ofosu-Ampong

摘要

Eco-innovation research remains fragmented across institutional, technological, and behavioural perspectives, leaving undertheorized why organizations exposed to similar environmental pressures often pursue different sustainability responses. This review synthesizes peer-reviewed studies published between 2020 and 2025, selected through a PRISMA-guided, theory-building protocol to develop a behavioural and socio-technical account of eco-innovation. The synthesis identifies six recurring behavioural responses —compliance, collaboration, technology adoption, green investment, legitimacy-seeking, and adaptive sustainability—and show that these responses are shaped by multi-level pressures operating through three integration mechanisms. Filtering explains how environmental pressures are interpreted through managerial cognition, aspiration levels, and decision biases before producing action. Calibration explains how organizations convert similar pressures into substantive or symbolic responses depending on performance position, enforcement strength, and legitimacy demands. Amplification explains how networks, capabilities, and digital infrastructures intensify or attenuate the translation of motivation into eco-innovation behaviour. Building on these mechanisms, the review develops a dynamic behavioural framework with eight propositions, feedback loops, and an empirically testable specification. The study contributes to eco-innovation and sustainability research by shifting explanation from additive determinants to interacting behavioural mechanisms, and it outlines a research agenda on digital decision infrastructures, AI-enabled debiasing, Global South contexts, and longitudinal feedback dynamics.