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<p>This national qualitative study investigates how soft-skills influence employability of Human Resources graduates in Morocco’s emerging AI-driven workplace landscape. Through 45 in-depth semi-structured interviews across seven major Moroccan universities (Casablanca, Rabat, Fès, Marrakech, Tanger, El Jadida, Agadir), we employ rigorous NVivo 14 thematic analysis to examine graduates’ perceptions of soft-skills importance amid increasing workplace AI adoption. Results reveal five dominant thematic clusters: AI-complementary communication skills as critical differentiators; digital adaptability and AI literacy as new baseline competencies; human-centric leadership in AI-augmented teams; emotional intelligence as irreplaceable human capital; and critical thinking for AI output validation. Findings expose systematic national gaps between university preparation and AI-integrated workplace demands. Despite specialized HR degrees, 87% of graduates report inadequate preparation for AI-collaborative work environments requiring enhanced human-AI interaction skills. The study proposes a comprehensive national curriculum reform framework integrating AI literacy with structured soft-skills development, providing evidence-based recommendations for educational policymakers, university administrators, and industry stakeholders across Morocco and the broader MENA region.</p>

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Soft-skills as catalysts of AI augmented employability among human resources graduates in Morocco

  • 期刊论文

  • 出版模式：

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  • 发表日期：

    2026年6月27日

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  • Samah Fifani,
  • Rania Derkaoui,
  • Dounia Rabhi

摘要

This national qualitative study investigates how soft-skills influence employability of Human Resources graduates in Morocco’s emerging AI-driven workplace landscape. Through 45 in-depth semi-structured interviews across seven major Moroccan universities (Casablanca, Rabat, Fès, Marrakech, Tanger, El Jadida, Agadir), we employ rigorous NVivo 14 thematic analysis to examine graduates’ perceptions of soft-skills importance amid increasing workplace AI adoption. Results reveal five dominant thematic clusters: AI-complementary communication skills as critical differentiators; digital adaptability and AI literacy as new baseline competencies; human-centric leadership in AI-augmented teams; emotional intelligence as irreplaceable human capital; and critical thinking for AI output validation. Findings expose systematic national gaps between university preparation and AI-integrated workplace demands. Despite specialized HR degrees, 87% of graduates report inadequate preparation for AI-collaborative work environments requiring enhanced human-AI interaction skills. The study proposes a comprehensive national curriculum reform framework integrating AI literacy with structured soft-skills development, providing evidence-based recommendations for educational policymakers, university administrators, and industry stakeholders across Morocco and the broader MENA region.