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<p>With globalization, digital marketing is crucial for enhancing U.S. manufacturing exports. Traditional marketing struggles in dynamic global markets, while SEO, SEM, SMM, and ODTC offer cost-effective market expansion and consumer engagement. However, their exact impact on export performance remains unclear, requiring further empirical analysis. This study evaluates the individual and integrated effects of SEO, SEM, SMM, and ODTC on the export success of U.S. manufacturing firms. It aims to determine which digital strategies contribute most effectively to export growth and how a synergistic approach enhances international market penetration. Using Structural Equation Modeling (SEM), Confirmatory Factor Analysis (CFA), and Path Analysis, this study assesses the direct and interactive impact of digital marketing strategies on export performance. ANOVA and OLS regression analyses are employed to examine strategy-specific effectiveness across different industries and firm sizes. The findings reveal that SEO alone has minimal impact and may even negatively affect export performance if not strategically aligned. SMM and ODTC emerge as the most significant contributors to export growth, demonstrating that direct customer engagement and digital sales channels are more effective in driving international sales. The study underscores the importance of integrating multiple digital marketing strategies for optimal export success. It highlights the need for continuous adaptation to digital trends, industry-specific strategy alignment, and resource optimization to maximize export performance in an increasingly digital global economy.</p>

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Digital Marketing Strategies to Boost U.S. Manufacturing Exports

  • 期刊论文

  • 发表日期：

    2026年4月2日

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  • Samia Hasan Suha,
  • Md Abdul Barek Saju,
  • Mustakim Bin Aziz,
  • Syeda Kamari Noor,
  • Md Ahsan Ullah Imran,
  • Sanchita Saha,
  • Barna Biswas,
  • Rabeya Khatoon,
  • Rakibul Hasan

摘要

With globalization, digital marketing is crucial for enhancing U.S. manufacturing exports. Traditional marketing struggles in dynamic global markets, while SEO, SEM, SMM, and ODTC offer cost-effective market expansion and consumer engagement. However, their exact impact on export performance remains unclear, requiring further empirical analysis. This study evaluates the individual and integrated effects of SEO, SEM, SMM, and ODTC on the export success of U.S. manufacturing firms. It aims to determine which digital strategies contribute most effectively to export growth and how a synergistic approach enhances international market penetration. Using Structural Equation Modeling (SEM), Confirmatory Factor Analysis (CFA), and Path Analysis, this study assesses the direct and interactive impact of digital marketing strategies on export performance. ANOVA and OLS regression analyses are employed to examine strategy-specific effectiveness across different industries and firm sizes. The findings reveal that SEO alone has minimal impact and may even negatively affect export performance if not strategically aligned. SMM and ODTC emerge as the most significant contributors to export growth, demonstrating that direct customer engagement and digital sales channels are more effective in driving international sales. The study underscores the importance of integrating multiple digital marketing strategies for optimal export success. It highlights the need for continuous adaptation to digital trends, industry-specific strategy alignment, and resource optimization to maximize export performance in an increasingly digital global economy.