Contextual approaches to combating fake news: lessons from Thailand

The pervasive issue of fake news poses a formidable challenge to knowledge acquisition, further complicated by the difficulty in distinguishing it from legitimate information due to human epistemic limitations. This article argues for the necessity of adopting contextual strategies to effectively combat the spread of fake news. Through a focused examination of COVID-19-related fake news in Thailand, it explores how unique national characteristics can shape tailored approaches to mitigate this problem. The analysis draws on the theoretical insights of David Coady and Regina Rini, advocating for the integration of an open science framework to enhance transparency and public access to information. Despite the potential benefits of an open science culture, the persistence of epistemic vices among the populace may limit its effectiveness in reducing the acceptance of fake news. This article proposes that, instead of using law enforcement or fact-checking organizations, the Thai government and media entities play a critical role in addressing epistemic shortcomings and fostering epistemic virtues. However, it emphasizes that the effectiveness of these approaches is contingent upon their adaptability to the socio-cultural and epistemological context of Thailand. The discussion highlights the importance of recognizing and accommodating these contextual differences in devising strategies against the dissemination of fake news.