<p>This study discusses the application of artificial intelligence in film and television script creation, and analyzes the potential and challenges in script generation, plot construction and role development through machine learning and natural language processing technology. This paper constructs a script generation model based on deep neural network, and combines a large number of film and television script data to train and optimize the script structure, language expression and emotional expression. The model can generate a short script with certain creativity and structure, which shows an ideal effect in fluency and accuracy. The model has some shortcomings in the creation of long scripts, the handling of complex plots and the expression of emotional levels. In order to solve these problems, future research will focus on improving the model’s ability in complex plot processing and emotional expression, and optimizing the calculation efficiency and generation quality. The research results provide a preliminary empirical basis for the application of artificial intelligence technology in creative industries, and provide a new direction for technological innovation and practical exploration in the field of script creation.</p>