<p>Rural areas in Malaysia are now under pressure due to rapid urban development. As a result, the image and character of rural villages are at a detriment. The study area selected is along the Kuala Selangor to Sabak Bernam route. The objectives of this research are (i) to identify the significant factors influencing rural tourism route attributes using factor analysis, and (ii) to map the criteria and significant factors affecting rural tourism route attributes. The methodology is by using both primary and secondary data. Primary data were collected using questionnaires distributed to tourists visiting the study area. The secondary data includes content analysis and reports related to tourism. The analysis was done using descriptive statistics and factor analysis. The results show that only 13 factors significantly contributed to the rural tourism route attributes along the Kuala Selangor to Sabak Bernam route. The results indicated that the main factors contributing to rural tourism routes are language, local food and recreation, agricultural activities, local landmarks, fruit orchards, plantations, livestock and fisherman villages, nature recreation, rural sounds, and nostalgia. Local authorities and stakeholders can utilise these factors to plan the development of rural areas, ensuring that rural resources and their biodiversity are used in a sustainable manner. In addition, a future study could apply a comparative approach with other rural regions in Peninsular Malaysia to widen the perspectives on rural tourism. </p>