<p>Customer loyalty has been at the heart of business strategic decision-making because of its inherent ability to influence sales. Artificial intelligence, whose recent surge has permeated different aspects of business, has been applied in improving customer loyalty in the ecommerce sector. This study is an investigation into the influence of artificial intelligence on consumer loyalty within the ecommerce industry. We considered ten papers from a host of 345 studies from MDPI, IEEE Xplore, and ABI/INFORM. They were journal articles, white papers, or conference papers. The research process involved several steps, including keyword planning, establishing the inclusion and exclusion criteria, reference checking, expert consultation, documentation of search strategy, coding, and computing the effect sizes. The meta-analysis revealed a strong positive correlation (r = 0.761), indicating that AI significantly enhances customer loyalty in e-commerce. This level of correlation implies that AI adoption is strongly associated with customer retention, engagement, and satisfaction in practice. The study concludes that ecommerce platforms adopting artificial intelligence retain their customer bases more effectively than those that do not. For this reason, the study recommends that ecommerce companies should adopt AI technologies, recruit multi-talented AI experts to refine the systems, and invest in research into improving the systems. While the study tried to be comprehensive, the researcher recommends that future studies should consider bigger sample sizes of articles for a more reliable outcome. Additionally, future studies should explore AI’s differential impact across e-commerce sectors and customer types to refine strategic implementations.</p>