<p>As autonomous systems (e.g., AI-enabled vehicles, robotics, and decision-support platforms) increasingly shape factories, transport, and digital infrastructures, embedding Responsible AI principles has become essential. This study investigates organizational adoption of Responsible AI, focusing on three drivers: societal expectations (Institutional Pressures), strategic business priorities (Business Validity), and system-level trustworthiness (System Trustworthiness). Adoption is seen not only as a technical issue but also as a response to external legitimacy demands and internal business imperatives. A cross-sectional survey of 350 professionals in technology, analytics, and digital transformation (primarily in Asia and the Americas) was analyzed using partial least squares structural equation modeling (PLS-SEM). Results show that business priorities are the strongest driver of adoption, with trustworthiness providing additional reinforcement. Institutional Pressures, though modest in their direct effect, influence adoption more substantially through their indirect effects via business priorities and trustworthiness. The study offers guidance for managers on aligning Responsible AI with business strategy, for policymakers on shaping legitimacy frameworks, and for system designers on embedding trust features such as explainability and fairness.</p>

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Signals, systems, and strategy: understanding responsible AI in autonomous environments

  • uday nedunuri,
  • Abhijitdas Gupta,
  • Debashis Guha

摘要

As autonomous systems (e.g., AI-enabled vehicles, robotics, and decision-support platforms) increasingly shape factories, transport, and digital infrastructures, embedding Responsible AI principles has become essential. This study investigates organizational adoption of Responsible AI, focusing on three drivers: societal expectations (Institutional Pressures), strategic business priorities (Business Validity), and system-level trustworthiness (System Trustworthiness). Adoption is seen not only as a technical issue but also as a response to external legitimacy demands and internal business imperatives. A cross-sectional survey of 350 professionals in technology, analytics, and digital transformation (primarily in Asia and the Americas) was analyzed using partial least squares structural equation modeling (PLS-SEM). Results show that business priorities are the strongest driver of adoption, with trustworthiness providing additional reinforcement. Institutional Pressures, though modest in their direct effect, influence adoption more substantially through their indirect effects via business priorities and trustworthiness. The study offers guidance for managers on aligning Responsible AI with business strategy, for policymakers on shaping legitimacy frameworks, and for system designers on embedding trust features such as explainability and fairness.