The role of AI and green human resource management in promoting green finance for sustainable performance

AI serves as a smart and efficient instrument for advancing green human resource management (GHRM) and enhancing operational efficiency. This dual advantage fosters green employee behavior and supports green finance (GF), thereby striving for sustainable performance within the hospitality sector. This paper investigates the influence of AI and GHRM on employee green behavior (EGB), GF, and the sustainable performance (SP) of hotels. A PLS-SEM model is employed to deepen the understanding of how AI and GHRM affect EGB, GF, and SP. A survey conducted anonymously included 39 questions and was distributed to 915 participants from different hotels in Vietnam. The results of the study indicate that AI positively influences GF and SP, with GHRM and EGB acting as mediating factors. As a result, the research underscores the important and significant function of AI as a driving force for both GHRM and GF. A crucial insight from the study is that the advantages linked to GF and SP that stem from AI are mainly achieved through GHRM and EGB, which are vital for promoting SP within the hospitality sector.