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<p>Intensive technological interventions have affected all areas of life, and the business activities of micro-entrepreneurs are no exception. A thorough analysis of technology adoption, particularly the adoption of mobile payments by micro-entrepreneurs, and its impact on their livelihoods can contribute to poverty alleviation and the Sustainable Development Goals (SDGs) set by the United Nations. Drawing on the theoretical foundation of the emerging theory of entrepreneurial bricolage, this study analyses how the different dimensions of entrepreneurial motivation (EM), such as necessity core motivation (NCM), opportunistic core motivation (OCM) and entrepreneurial core motivation (ECM), influence micro entrepreneurs' livelihood capital (LC), and how these relationships are mediated by their entrepreneurial bricolage (EB) behaviour. In addition, the study examines the moderating effect of mobile payment technology adoption (MPA) on the relationship between EB and LC. The sample respondents were identified using a judgmental sampling method, and the data was collected from 410 micro-entrepreneurs in India using a structured questionnaire. The data was analysed using Partial Least Square based Structural Equation Modelling (PLS-SEM). The analysis results show that EM dimensions are not directly related to LC. The EB plays a significant full mediating role in the relationship between EM dimensions and LC. Finally, the MPA strengthens the relationship between EB and LC of micro-entrepreneurs.</p>

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Transforming lives: the power of entrepreneurial motivation, bricolage, and mobile payments in strengthening livelihoods for micro-entrepreneurs

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年3月3日

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  • Reshmi V. Suresh,
  • Chandni M. C,
  • Ali Saleh Alshebami,
  • Salem Handhal Al Marri

摘要

Intensive technological interventions have affected all areas of life, and the business activities of micro-entrepreneurs are no exception. A thorough analysis of technology adoption, particularly the adoption of mobile payments by micro-entrepreneurs, and its impact on their livelihoods can contribute to poverty alleviation and the Sustainable Development Goals (SDGs) set by the United Nations. Drawing on the theoretical foundation of the emerging theory of entrepreneurial bricolage, this study analyses how the different dimensions of entrepreneurial motivation (EM), such as necessity core motivation (NCM), opportunistic core motivation (OCM) and entrepreneurial core motivation (ECM), influence micro entrepreneurs' livelihood capital (LC), and how these relationships are mediated by their entrepreneurial bricolage (EB) behaviour. In addition, the study examines the moderating effect of mobile payment technology adoption (MPA) on the relationship between EB and LC. The sample respondents were identified using a judgmental sampling method, and the data was collected from 410 micro-entrepreneurs in India using a structured questionnaire. The data was analysed using Partial Least Square based Structural Equation Modelling (PLS-SEM). The analysis results show that EM dimensions are not directly related to LC. The EB plays a significant full mediating role in the relationship between EM dimensions and LC. Finally, the MPA strengthens the relationship between EB and LC of micro-entrepreneurs.