Exploring the role of women entrepreneurial startups in shaping a sustainable future

Women-led entrepreneurial startups play a crucial role in fostering a sustainable future. These startups have the potential to provide innovative solutions. However, women entrepreneurs in Pakistan face socio-economic challenges like unemployment, gender inequality, and environmental deterioration. Even though women are underrepresented in the workforce, entrepreneurship is essential for developing sustainable practices. This research explores the contributions that women entrepreneurs can make to sustainability, the obstacles and possibilities that exist, as well as the requirements for changes in policies and regulations to accomplish sustainable development goals. This study utilizes a qualitative approach and focuses on conducting semi-structured interviews with 20 Pakistani women entrepreneurs in the service sector industry. Subsequently, thematic analysis was employed. The study provides recommendations for Pakistani policymakers and stakeholders to enhance the efficiency of entrepreneurship to promote sustainable development.