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<p>The growing concern for environmental sustainability has accelerated the rise of collaborative consumption as an alternative consumption model that emphasizes shared resource use. However, limited research has explored how sustainability, economic benefits, and novelty seeking jointly shape collaborative consumption intention, particularly when accounting for the mediating role of perceived usefulness. This study addresses this gap by examining the direct and indirect effects of these factors on collaborative consumption adoption among Indonesian consumers. A quantitative survey of 250 respondents was conducted, and the proposed model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess causal relationships, complemented by Fuzzy-Set Qualitative Comparative Analysis (fsQCA) to identify alternative configurations leading to collaborative consumption intention. The results show that sustainability, economic benefits, and novelty seeking significantly influence collaborative consumption intention. Economic benefits serve as a primary driver through cost efficiency, whereas novelty seeking promotes participation via experiential and innovative consumption opportunities. Sustainability fosters environmentally responsible behavior and enhances consumers’ perceived usefulness of collaborative platforms. Moreover, perceived usefulness plays a significant mediating role, strengthening the effects of sustainability and economic benefits on collaborative consumption intention. The fsQCA findings reveal multiple causal pathways toward collaborative consumption intention, underscoring the complexity and heterogeneity of consumer motivations. This study contributes to the collaborative consumption literature by integrating environmental, economic, and experiential drivers into a unified framework and by advancing the understanding of perceived usefulness as a critical mediating mechanism. The findings offer practical implications for platform developers and policymakers in designing strategies that promote sustainable consumption and increase user engagement.</p>

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Exploring Sustainability, Economical Benefit and Novelty Seeking in the Adoption of Collaborative Consumption Mediation Perceived Usefulness

  • 期刊论文

  • 发表日期：

    2026年6月1日

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  • Viajeng Purnama Putri,
  • Tanti Handriana,
  • Ilyas Masudin

摘要

The growing concern for environmental sustainability has accelerated the rise of collaborative consumption as an alternative consumption model that emphasizes shared resource use. However, limited research has explored how sustainability, economic benefits, and novelty seeking jointly shape collaborative consumption intention, particularly when accounting for the mediating role of perceived usefulness. This study addresses this gap by examining the direct and indirect effects of these factors on collaborative consumption adoption among Indonesian consumers. A quantitative survey of 250 respondents was conducted, and the proposed model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess causal relationships, complemented by Fuzzy-Set Qualitative Comparative Analysis (fsQCA) to identify alternative configurations leading to collaborative consumption intention. The results show that sustainability, economic benefits, and novelty seeking significantly influence collaborative consumption intention. Economic benefits serve as a primary driver through cost efficiency, whereas novelty seeking promotes participation via experiential and innovative consumption opportunities. Sustainability fosters environmentally responsible behavior and enhances consumers’ perceived usefulness of collaborative platforms. Moreover, perceived usefulness plays a significant mediating role, strengthening the effects of sustainability and economic benefits on collaborative consumption intention. The fsQCA findings reveal multiple causal pathways toward collaborative consumption intention, underscoring the complexity and heterogeneity of consumer motivations. This study contributes to the collaborative consumption literature by integrating environmental, economic, and experiential drivers into a unified framework and by advancing the understanding of perceived usefulness as a critical mediating mechanism. The findings offer practical implications for platform developers and policymakers in designing strategies that promote sustainable consumption and increase user engagement.