Scholarlink

<p>This study aims to identify consumer purchase intention toward circular fashion on re-commerce platforms, integrating the Theory of Planned Behaviour (TPB) with environmental concern and perceived risk. Regarding data analysis, 214 final respondents were collected from across India through purposive and snowball sampling. Measurement and structural models were tested with PLS-SEM. The findings indicate that attitude is the strongest predictor of consumer purchase intention, followed by subjective norms and environmental concern, while perceived behavioral control shows an insignificant effect. The moderating analysis validates that perceived product risk strengthens the relationship between attitude and intention but weakens the effect of subjective norms, whereas perceived financial risk weakens the relationship between attitude and intention. These results highlight that consumer trust, awareness, and risk perceptions play a crucial role in shaping intentions toward pre-owned consumption. Consequently, this study provides practical insight into the circular economy practice in fashion industry. It implied to circular fashion literature by empirically validating an extended TPB model in an emerging economy situation and offers comprehensive insights for re-commerce platforms to diminish perceived risks and enhance consumer participation.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Circular Fashion Through Re-Commerce Platforms: A TPB-Based Study on Consumer Intention and the Role of Environmental Concern and Perceived Risk

  • 期刊论文

  • 发表日期：

    2026年4月21日

查看全文
  • M. Rashina,
  • M. P Muhammed Basheer

摘要

This study aims to identify consumer purchase intention toward circular fashion on re-commerce platforms, integrating the Theory of Planned Behaviour (TPB) with environmental concern and perceived risk. Regarding data analysis, 214 final respondents were collected from across India through purposive and snowball sampling. Measurement and structural models were tested with PLS-SEM. The findings indicate that attitude is the strongest predictor of consumer purchase intention, followed by subjective norms and environmental concern, while perceived behavioral control shows an insignificant effect. The moderating analysis validates that perceived product risk strengthens the relationship between attitude and intention but weakens the effect of subjective norms, whereas perceived financial risk weakens the relationship between attitude and intention. These results highlight that consumer trust, awareness, and risk perceptions play a crucial role in shaping intentions toward pre-owned consumption. Consequently, this study provides practical insight into the circular economy practice in fashion industry. It implied to circular fashion literature by empirically validating an extended TPB model in an emerging economy situation and offers comprehensive insights for re-commerce platforms to diminish perceived risks and enhance consumer participation.