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<p>The Circular Economy (CE) offers a sustainable alternative to the linear economic model, but research has neglected the role of the consumer and, even more, how intentions are affected by actual consumption actions. This study analyzes, under the <i>value-belief-norm</i> (VBN) theory, how awareness and perceived value influence attitudes towards circular products in Puerto Rico, Dominican Republic, Colombia, and Costa Rica, and how this attitude affects ethical purchasing intentions and behaviors. The results provide theoretical insights into the gap between purchase intention and the actual purchase of CE-derived products. The results reflect that factors such as environmental awareness, practical value, and attitudes towards circular models are predictors that explain how intentions turn into actual behaviors. However, economic factors, lack of emotional and cognitive connections to circular products, and structural barriers limit consumers’ personal norms, making the transition from intention to actual purchase behavior difficult to achieve.</p>

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Consumer Attitudes Towards Circular Economic Products in Latin America and the Caribbean: Factors that Transform Ethical Purchase Intention Into Ethical Purchase Behavior

  • 期刊论文

  • 发表日期：

    2026年3月2日

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  • María Santos Corrada,
  • Jose A. Flecha Ortiz,
  • Rafael Méndez-Tejeda,
  • Dra. Evelyn Lopez,
  • Leonardo Ortegón-Cortázar,
  • Glenda Muñiz Umaña

摘要

The Circular Economy (CE) offers a sustainable alternative to the linear economic model, but research has neglected the role of the consumer and, even more, how intentions are affected by actual consumption actions. This study analyzes, under the value-belief-norm (VBN) theory, how awareness and perceived value influence attitudes towards circular products in Puerto Rico, Dominican Republic, Colombia, and Costa Rica, and how this attitude affects ethical purchasing intentions and behaviors. The results provide theoretical insights into the gap between purchase intention and the actual purchase of CE-derived products. The results reflect that factors such as environmental awareness, practical value, and attitudes towards circular models are predictors that explain how intentions turn into actual behaviors. However, economic factors, lack of emotional and cognitive connections to circular products, and structural barriers limit consumers’ personal norms, making the transition from intention to actual purchase behavior difficult to achieve.